Specialty sleep store opens in Brookhaven
Published 3:05 pm Monday, November 27, 2023
- Slumber employee Liz Kerwin and J.Allans Owner Christopher Robinson on the sales floor of the new mattress store. Robinson said they will have a bed for any budget. (Hunter Cloud | The Daily Leader)
BROOKHAVEN — Humans spend about 26 years of their lives sleeping on average and Slumber by J. Allans hopes to help local residents get better sleep. The new specialty sleep store is located at 763 Brookway Boulevard and is now open for business.
Owner Christopher Robinson said the company had talked about opening a mattress store and found a good spot on the Boulevard between PJ’s Coffee and Rally’s. He added he has a good relationship with the building owner Connie Hooper.
He said he was looking for a good spot to open the store and the location was available. It is a great spot for visibility as people drive down the boulevard.
The store will be open Monday through Saturday from 9:30 a.m. to 5:30 p.m.
“We want to provide an experience that will specialize in sleep but simplify the process,” Robinson said. “Our people are trained on these specific beds and mattresses. It is something where you get what you pay for. We have beds for every budget.”
Good sleep leads to good days according to the marketing inside the store. Tempur-Pedic, Sealy and Stearn and Foster make up the available mattress brands.
Mattresses start out as low as $299 for a queen size and are not limited to there. Some of the beds are split to where one side is on a soft setting while the other half is firm. Mattresses are designed to be cool to cool down the body for sleep while others can prop the sleeper up to relieve pain or snoring.
Robinson said they will service any need a customer has for a mattress. Similar to J. Allans, they will offer free same day local delivery. Financing is available for up to 60 months. While the company is called Slumber by J. Allans, it will be treated as a different entity.
“We are already running multiple locations so this won’t be any different. We are targeting the local area to provide a service,” Robinson said. “It is a market we felt was underserved in the area. We feel like specialized retail is the future. It will be a different shopping experience than anywhere else.”
Slumber will sell pillows, sheets and other items needed for sleep in addition to mattresses. Robinson said the company is excited to be a part of the business growth in Brookhaven.
For the record, Slumber is not painted black although it might appear to be from the road. Robinson said the building is painted navy on the inside and outside.
“People may see this building and think they aren’t willing to spend $3,000 on a mattress and therefore don’t need to stop by,” Robinson said. “That’s not the case. We will have a bed for every budget and the experience is super simplified.”