The online version of The Daily Leader will take on a fresh new look this Friday. While the address remains the same, (www.dailyleader.com) the new version of your online local newspaper will take the place of the old site.

With a new look and feel, the website will allow for greater flexibility to adapt to the changing online environment.

That begins with a responsive design that automatically adapts to your device, whether computer, tablet or smart phone. Local and regional content will be enhanced.

The site will include more articles to read and clearer links to information local readers want and need. The new format will provide for additional local advertising options, video, mobile applications and social media interactivity.

The site will remain free to current Daily Leader print subscribers with an online registration. Non-subscribers will have the option to purchase an online subscription or participate in a brief consumer survey to access stories and feature content.

“The Internet is a rapidly evolving medium, and The Daily Leader will remain in the forefront of distribution of digital news and content to our local community,” Daily Leader publisher Rick Reynolds said. “In a recent independent survey, 77 percent of consumers in the Brookhaven area said they read our products, in print and online.

“We look forward to utilizing all the tools available to us to serve our community with the latest digital online and mobile information,” he added. “Professionally reporting local news and information remains our specialty. We know readers have different preferences as to news consumption.

“Whether in print, digital by computer, tablet or mobile device, our mission is to make our community’s news available to them in the form they prefer.”